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5 signs your press office has outgrown Dropbox

MediaHub team · October 2026 · 4 min read

Shared folders work — until race day. Here are the signs it's time for a real media centre.

1. Everyone has the same password

When press, teams and every sponsor share one link, you've lost control of who sees what — and sponsors can see each other's activations.

2. Your inbox is the real media centre

If your team spends race day answering "can you send me the HD?", the folder isn't doing its job.

3. Nobody can find anything

Thousands of photos named DSC_4471.jpg. Without search, the best shot of the day is as good as lost.

4. You can't tell partners what they got

At renewal time, sponsors ask what was delivered. A shared folder can't answer.

5. Accreditation lives somewhere else

Approved journalists should get access automatically. With a folder, someone has to send the link — again.

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